3D Product Viewer
Interactive 3D Master Thesis Project
Exploring 3D vs. 2D Product Presentation in E-Commerce
My Master thesis presents the design and evaluation of two interactive e-commerce prototypes: a 3D product viewer and a 2D image-based alternative for premium running shoes. Through iterative, usability-focused testing, the project investigates how different forms of product visualization affect user interaction, confidence, and perceived product value, and reflects on when 3D enhances the shopping experience—and when simplicity performs better.
Prototype of a web shop featuring interactive 3D product viewers
Shoe Overview
The bunny was modeled in Nomad Sculpt, with rigging, blendshapes, scene setup, and animation completed in Autodesk Maya. Texturing was done in Adobe Substance Painter, while select elements such as petals, grass, and leaves were created in Adobe Illustrator and integrated into the scene.
HOME
SHOP
SHOES
Running Shoes
2D Product Viewer
The bunny was modeled in Nomad Sculpt, with rigging, blendshapes, scene setup, and animation completed in Autodesk Maya. Texturing was done in Adobe Substance Painter, while select elements such as petals, grass, and leaves were created in Adobe Illustrator and integrated into the scene.
3D Product Viewer
The bunny was modeled in Nomad Sculpt, with rigging, blendshapes, scene setup, and animation completed in Autodesk Maya. Texturing was done in Adobe Substance Painter, while select elements such as petals, grass, and leaves were created in Adobe Illustrator and integrated into the scene.
