Rude Health
Rebranding & Commercial Animation
Personal Project
The main ingredient could be visible at first sight
Organic, Vegan, Gluten Free Those expressions ask for a more natural look - soft edges with imperfections and grainy textures.
I did not like the branding of this plant milk brand.
RUDE: not polite, offensive (according to Oxford Dictionary
There is nothing really rude about the illustration on the packaging.Could do with something more fun and perhaps a bit gimicky like a rude little character.
The illustration wraps around the container which can look a bit distorted from certain angles.
I did not like the branding of this plant milk brand.
RUDE: not polite, offensive (according to Oxford Dictionary
There is nothing really rude about the illustration on the packaging.Could do with something more fun and perhaps a bit gimicky like a rude little character.
The illustration wraps around the container which can look a bit distorted from certain angles.
The main ingredient could be visible at first sight
Organic, Vegan, Gluten Free Those expressions ask for a more natural look - soft edges with imperfections and grainy textures.
The packaging colour scheme is a bit confusing...
… and not very coherent.
I tried to find an easily identifiable colorway for each flavor and used darker and lighter shades for sub-categories of each flavour.
2D Animated Website Header
I created an animation for the website header on the rude health website.
You see all the rude mascots walking towards you.
They are in a foul mood yet remain determined.
There’s a milk explosion happening in the back.
They keep marching on.
The camera pans up and reveals the rude health logo on a bright blue sky.
Our little nuts and beans are stern, perhaps a bit rude at times, but they are on a positive mission to promote a healthy and more sustainable lifestyle.
The idea with these simple yet poignant characters is that they can be spun off in many different ways to create content.
This can be done in trivial ways or to share snippets of information about environmentalism, recycling, and nutrition.